Featured work.
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Marketing campaign
Capabilities
- Marketing strategy
- Design consultancy
- Graphic design
- Photography
Overview
Imperial War Museums (IWM) explores conflict from WW1 to the present day and comprise of five UK sites.
IWM Duxford (a historic working airfield and Britain’s largest museum of aviation history), engaged FDG to design and produce a marketing campaign and launch strategy to promote it as a destination and celebrate its Centenary. With ambitious plans and a reserved budget, FDG created a national multimedia campaign that focused on storytelling.
Launch marketing included but was not limited to, messaging workshop, creative development (including enhanced brand and guidelines), digital assets (design, build, content creation), marketing collateral (print and digital media), social media, and PR.
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