Featured work.
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Brand evolution
Capabilities
- Design consultancy
- Graphic design
- Brand design
- Presentation design
- 3D modelling
Overview
The World Rally Championship (WRC) is an international rallying series. Each season lasts one calendar year and typically consists of 13 three-to four-day rally events driven on surfaces ranging from gravel and tarmac to snow and ice.
FDG was initially engaged by WRC’s rights holders (North One Sport) to design and develop a sponsorship presentation for the WRC, together with more specific high quality hard copy championship summaries were also designed and produced for the major international sponsors. Following the success of this project, FDG was asked to embark on a brand evolution for WRC, ultimately incorporating a major championship sponsor together with the FIA brand. The new identity was rolled out across all WRC touch points, from event passes to signage and merchandise.
FDG’s experience and ability to deliver results quickly and to a high standard also resulted in additional sports creative for events such as, the Isle of Man TT and Velux 5 Oceans being commissioned.
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