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Brand evolution

Capabilities

  • Brand design
  • Design consultancy
  • Graphic design
  • Presentation design

Overview

A brand is more than just a logo.

The Metal Centre the UK’s most comprehensive stockholder of stainless steel and non-ferrous products.

FDG was engaged to provide a brand evolution for TMC that better reflects its enviable position in this highly competitive market. The evolved brand provides a more contemporary feel while inheriting recognition and brand equity from its previous primary colour palette. An expanded selection of assets including a secondary colour palette and supergraphics allows for more flexibility across marketing channels.

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