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Global media buying
Capabilities
- Design consultancy
- Graphic design
- Media buying
Overview
Beazley plc is the British parent company of specialist insurance businesses with operations in Europe, North America, and Asia.
FDG was initially engaged in the role of media buyer to facilitate a global digital advertising campaign with a risk managed focus. The purpose of the campaign was to highlight Beazley’s recent research activity investigating attitude to risk, and tolerance to insurance throughout its client base. Additional campaigns followed, primarily focusing on brand awareness, but also encompassing key themes of Cyber & Technology, Geopolitical, Executive Risk, and Environmental.
FDG's creative team also assisted in campaign asset creation.
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